Genentech
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Genentech *
Genentech is a pioneering biotechnology company that has spent 50 years at the forefront of scientific innovation to address some of the world's most complex health challenges. As a member of the Roche Group, the company focuses on exploring uncharted territory in human biology to discover, develop, and manufacture medicines for people with serious and life-threatening diseases. Rooted in a culture of "inclusive research" and a commitment to clinical excellence, Genentech blends cutting-edge technology with a deep passion for improving patient lives. Their mission extends beyond the lab, investing heavily in American manufacturing and community-based initiatives to foster a more equitable and healthier society for all.
Genentech
Client/ Brand Name:
Services Provided:
Photobooth
Graphic Design
The Client Challenge (The "Why"):
Genentech rented our Mirror Booth for a 70’s themed New Year event. They requested a custom backdrop for the booth and custom photo overlays that matched the events theme.
The NPS Ecosystem (The "How"):
Taking inspiration from 70’s color pallets and patterns. We prepared 3 custom backdrop options with the event’s slogan “Stayin’ Alive in 2026”. The designs aimed to be fun and playful with fun colors and patterns that would look good in their photos. Using the same inspiration and concept we created 6 custom photo overlay designs that represent the energetic and groovy vibe of the 70’s.
Photobooth
Graphic Design
Result
The AI Workflow:
We utilized a Generative AI Style Transfer to virtually "transport" guests back to the 1970s. The AI analyzed the user's pose and outfit, seamlessly blending them into the disco era with period-accurate clothing, hair, and lighting. This transformation allowed Genentech’s team to step out of the lab and into the groove, creating a playful, immersive bridge between the past and the future.
